Levi’s hopes to reverse denim decline with stretch, vintage

Levi’s hopes to reverse denim decline with stretch, vintage

ROME | BY EMMA THOMASSON [Thu Sep 10, 2015]
“Levi Strauss & Co, the company that invented blue jeans in 1873, is hoping to revive its business by launching a new women’s range with more stretch to compete with yoga pants, tapping into vintage fashion and pushing more accessories.”
http://www.reuters.com/article/2015/09/10/us-levi-strauss-denim-idUSKCN0RA1MI20150910

#Levis   #jeans   #pants   #stretchpants   #yogapants  #vintagefashion   #vintageclothing   #accessories  #clothingbusiness   #fashionbusiness   #fashion   #style
#TheCurrentFashion TheCurrentFashion.com

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